Lead Scoring is your not-so-secret secret tool for generating sales-qualified leads. But...
Lead Scoring: Your Shortcut to Qualified Leads
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Marketing Automation and Agile: How Do They Relate
Ah, marketing automation and agile methodology. The dynamic duo of the business world. Together, they're like peanut butter and jelly, bacon and eggs, or Kim Kardashian and contouring. They just go together. But seriously, let's talk about why these two concepts are...
Content Strategy Template for Creating Better Content
Setting a Content Strategy can be difficult, but we've got you covered with a content strategy template to help you start planning today! Content Strategy is a hot topic right now, and for good reason. As consumers, we spend a lot of time on social media channels like...
7 Key Learnings from Web Summit
Here's a quick recap of the event and 7 key takeaways from Web Summit that Hovers had to share with you! There are many ways to measure the success of a conference. You can look at the number of attendees. Count down the speaker list and see who got the most applause....
How to Build a Strategic Sales Plan to Drive Growth
We all know that sales are the lifeblood of any business, but it can be challenging to get into a groove when you're just starting out. You need a strategic sales plan. This article will explain what a strategic sales plan is and how it can help you grow your business...
Inbound Marketing Meaning and How It Can Help You Grow Fast
More companies are focused on finding cost-effective ways to attract new customers. While many businesses are attached to their go-to traditional marketing strategies, inbound marketing costs 62% less per lead. Now you might be wondering what exactly inbound...
5 SEO Best Practices for B2B
Search Engine Optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on search engines organically. Organic search is the most prominent way for people to discover and access online content. Your website must be optimized...
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